Marketing Intelligence
Powered by Agentic AI
InsightRx is an AI-powered marketing intelligence and decision-support system that transforms structured data from GA4, Google Search Console, SEMrush, and Meta into evidence-backed opportunities, prioritized recommendations, and guided actions.
Marketing data is easier
when you know what matters.
InsightRx helps marketers analyze performance data, identify meaningful opportunities, and turn those findings into clear recommendations and next steps.
From performance data
to a next step you can act on.
Built around the questions
marketers actually ask.
AI recommendations
grounded in evidence.
Less noise.
More useful decisions.
In one representative analysis run, InsightRx reduced nearly 2,000 individual detections into 12 distinct recommendations a marketer could realistically review and act on.
Built as an independent study.
Developed into a working AI system.
InsightRx began as a DePaul University MKT 399 independent study exploring how AI agents could support marketing analysis and decision-making using real marketing performance data.
Explore InsightRx
See how the project moves from problem to product.
Marketing is
moving faster.
Analysis has
to keep up.
Marketing teams are expected to make high-quality decisions across more channels, more data, and shorter timelines. The challenge is no longer accessing information — it is turning that information into a clear, trustworthy next step quickly enough to act on it.
See How InsightRx Helps →| Channel | Spend | Conversions | CPA | Revenue | ROAS | |
|---|---|---|---|---|---|---|
| 1 | Paid Search | $24,500 | 1,120 | $21.88 | $89,600 | 3.7 |
| 2 | Meta Ads | $12,400 | 842 | $14.72 | $38,100 | 3.1 |
| 3 | $8,200 | 310 | $26.45 | $19,400 | 2.4 | |
| 4 | $3,600 | 280 | $12.86 | $16,800 | 4.7 | |
| 5 | Organic | $0 | 1,240 | $0 | $52,300 | — |
Data lives everywhere. Decisions still depend on pulling it together.
The dashboards end where
the hard part begins.
Once the data is available, someone still has to connect the signals, decide what matters, determine whether the evidence is strong enough, and choose the right next step.
The opportunity for AI: shorten the distance between data and a decision without sacrificing accuracy, trust, or human judgment.
See the InsightRx Approach →
How InsightRx
Actually Works
InsightRx combines structured marketing data, deterministic analysis, AI agents, recommendation logic, and human review to turn performance data into grounded marketing actions.
Explore the System →
The Tools Behind InsightRx
InsightRx helps marketers analyze performance data, identify meaningful opportunities, and turn those findings into clear recommendations and next steps.
Four Marketing Data Sources.
One Analysis Workflow.
InsightRx analyzes structured marketing-data uploads from Google Analytics, Google Search Console, SEMrush, and Meta. Each source contributes a different view of marketing performance.
One system.
Four ways to explore it.
InsightRx combines structured data, deterministic analysis, specialized AI roles, recommendation logic, and human review. Explore each part of the system to see how marketing data moves from upload to action.
From Marketing Data
to a Recommendation
InsightRx moves uploaded marketing data through a structured decision process. Each stage narrows the information, preserves the supporting evidence, and helps determine which findings are strong enough to become a recommendation.
From Data to Decisions
InsightRx moves uploaded marketing data through a structured decision workflow. Each stage narrows the information, preserves the supporting evidence, and helps determine which findings are strong enough to become a recommendation.
GA4Website analytics
SEMrushSEO intelligence
MetaSocial media performance
Learn more about our approach →
Specialized Roles.
One Human-Guided Workflow.
Think of InsightRx less like one chatbot and more like a small marketing team. Each AI role handles a different part of the workflow, while the marketer remains responsible for the final decision.
Future direction: Additional evaluation checkpoints could be introduced between major handoffs.
Not Every Finding
Should Become an Action.
InsightRx separates detecting a performance signal from deciding whether that signal deserves a marketer's attention.
Faster Analysis
Without Blind Trust
InsightRx is designed to increase speed without hiding uncertainty or giving AI unrestricted control over marketing decisions.
Search is moving
from links to answers.
As AI-generated answers become part of how people discover information, marketers have to think beyond traditional rankings. InsightRx explores how SEO, AEO, and GEO work together to improve visibility, authority, and discoverability in this new search landscape.
Same questions. A new way to find answers.
SEO. AEO. GEO.
A stronger search presence starts with all three.
Each layer plays a unique role in how brands are discovered, understood, and recommended across traditional and AI-powered search experiences.
Search Engine Optimization
Help people find your content in traditional search results.
- ✓Search visibility
- ✓Query performance
- ✓Technical SEO
- ✓Content relevance
- ✓Internal linking
Answer Engine Optimization
Make content easier for answer engines to understand and use when responding to questions.
- ✓Clear question-and-answer structure
- ✓Concise definitions
- ✓FAQs
- ✓Structured content
- ✓Entity clarity
Generative Engine Optimization
Improve how clearly a brand, topic, or source can be understood within generative search environments.
- ✓Authority signals
- ✓Machine-readable content
- ✓Entity relationships
- ✓Source clarity
- ✓Brand consistency
The same question.
A different journey.
People are still asking the same questions, but the way they find and consume information is evolving. AI-generated answers are becoming part of the search experience, and agent-based tools may increasingly research and compare on a user's behalf.
Explore InsightRx
like a marketer would.
Click through the product to see how InsightRx moves from uploaded marketing data to analysis, opportunities, recommendations, and AI-assisted action.
Start with Data Sources, then use the InsightRx sidebar to explore the workflow.
📁 Data Sources
Upload and manage your marketing data inputs
Load Previous Run
Open a previously saved analysis run and restore it into the app without rerunning uploads.
Feb 23–May 14 · GA4 · GSC · Meta · SEMrush
Run Summary
Date: Feb 23–May 14
Data Sources: GA4, GSC, Meta, SEMrush
Schema: v2
Compare Saved Runs
Choose a base run and a comparison run to inspect changes in performance, priorities, and intelligence.
MARKETING INTELLIGENCE
Marketing Intelligence Dashboard
Your marketing performance at a glance, with the opportunities that matter most.
Performance Overview
Top Google Search queries by impressions in the loaded run.
Top Opportunity
headache oak lawn
WHAT'S HAPPENING
"headache oak lawn" is appearing in Google searches, but relatively few searchers are clicking it.
RECOMMENDED NEXT STEP
Improve the title tag, meta description, and search-intent alignment to make the result more compelling in Google.
11.0K search appearances · 0.00% CTR · #4 avg. position · 56/100 confidence
View Opportunity →What's Driving Performance
| Page | Metric | Value |
|---|---|---|
| Migraine & Headache Treatment Westmont, IL | active_users | 285 |
| Migraine Specialist Near Chicago | active_users | 179 |
| Meet Our Migraine Specialists | active_users | 36 |
Recommended Actions
The highest-priority actions generated from the current run.
Search demand exists, but the search result is not compelling enough to drive traffic.
High rankings without clicks represent missed traffic opportunities.
One of the clearest ways to grow net-new discovery beyond people who already know the brand.
📈 Analysis
Performance data from GA4 + GSC
Traffic Distribution
Acquisition mix from the loaded GA4 source and medium report.
| Source / Medium | Metric |
|---|---|
| google / organic | sessions |
| ig / paid | sessions |
| (direct) / (none) | sessions |
Top Queries
Search queries with the highest impression volume from the loaded GSC data.
| Query | CTR | Impressions | Position |
|---|---|---|---|
| migraine quiz | 0.85% | 236 | — |
| botoxsavingsprogram | 0.57% | 175 | — |
| headache clinic | 1.22% | 82 | — |
| the headache lab | 41.43% | 70 | — |
Top Pages
Highest-value pages from the loaded GA4 page-title report.
| Page Title | Metric | Value |
|---|---|---|
| Migraine & Headache Treatment Westmont, IL | active_users | 285 |
| Migraine Specialist Near Chicago | active_users | 179 |
| Meet Our Migraine Specialists | active_users | 36 |
📱 Social Analysis
AI-powered insights from your social content performance
💊 AI Social Summary
- Patient Conversion is the strongest current content theme by average engagement rate.
- Saves and shares account for 7% of recorded engagement actions.
🚀 Top Opportunity
Clarify next steps on engaged posts
Posts with strong engagement but no follows may benefit from a clearer follow prompt or next-step action in the caption and creative.
View Opportunities →Content Themes
Themes use the existing InsightRx topic classification and are ranked by available audience-response signals.
| Theme | Posts | Engagement Rate | Save Rate |
|---|---|---|---|
| Patient Conversion | 1 | 16.67% | 0.00% |
| Community / Event | 1 | 11.52% | 0.41% |
| Treatment Education | 2 | 8.89% | 0.37% |
Top Performing Content
IG image · Patient Conversion · Reach 54 · Engagement rate 16.67%
IG image · Treatment Education · Reach 85 · Engagement rate 11.76%
TOTAL ENGAGEMENTS
58
Saves and shares account for 7% of the recorded engagement actions in this run.
🚀 Opportunities
Where your marketing has the greatest room to improve.
🎯 Biggest Opportunity
Turn save-worthy content into clearer next steps
WHY THIS MATTERS
Content that earns saves already shows audience value. The next opportunity is to make a relevant next step clearer.
HOW TO IMPROVE
- Add one next step that naturally follows the educational topic.
- Match the CTA to the audience intent.
IG image · Treatment Education · 1 save on the top supporting post · Priority: High · Source: Meta
Quick-Win On-Page SEO
WHY THIS MATTERS
Already ranking in a range where a focused on-page refresh can realistically push it into stronger click-driving positions.
EVIDENCE
Position: 10 · Source: SEMrush
🎯 Recommendations
Prioritized actions based on what InsightRx found in your marketing data.
✨ RECOMMENDED NEXT ACTION
Improve search performance for Headache Oak Lawn queries
Review the result currently earning visibility for Headache Oak Lawn intent, then improve title/meta click appeal and strengthen relevance signals.
High Priority Impact: Medium Confidence: 95% Effort: Medium Google Search Console
Recommendation Queue
Review the result currently earning visibility for Botox Savings Program intent, then improve title/meta click appeal.
High Priority Impact: Low Confidence: 95% Effort: High Google Search Console
Review the result currently earning visibility for Chronic Migraine intent, then improve title/meta click appeal.
Medium Priority Impact: Low Confidence: 70% Effort: Medium Google Search Console
Improve search performance for Headache Oak Lawn queries
High Priority Impact: Medium Confidence: 95% Effort: Medium Status: Ready Google Search Console
Why InsightRx Recommends This
This search opportunity already has measurable visibility. The click-through evidence suggests the search result may not be earning as much response as the visibility could support.
Evidence
✨ Create With InsightRx
Use AI to turn this recommendation into ready-to-review marketing assets.
Generate optimized search-result copy
Rewrite the page introduction
Surface relevant audience questions
Create a complete page revision for review
📄 MARKETING PERFORMANCE REPORT
Marketing Performance Report
Feb 23–May 14 · GA4 · GSC · Meta · SEMrush
✨ Executive Brief
"headache oak lawn" is appearing in Google searches, but relatively few searchers are clicking it.
Appearing in Google searches
Clearer search-result messaging
Improve title tag and meta description
Performance Snapshot
Sessions: 887 · Engagement Rate: 73.86%
Impressions: 592 · CTR: 7.26%
Reach: 565 · Views: 1.0K
Keywords Analyzed: 150 · Opportunities: 10
✨ PULSE AI — AI MARKETING INTELLIGENCE ASSISTANT
Good afternoon.
What can Pulse help you uncover?
Pulse Insights
Low CTR Detected — headache oak lawn is getting visibility but not enough clicks.
Ranking Opportunity — the headache clinic is within striking distance and can likely move with focused optimization.
Pulse Recommendations
Strong ranking but low CTR — high rankings without clicks represent missed traffic opportunities.
Non-branded search opportunity — one of the clearest ways to grow net-new discovery.
Want to see how it works behind the interface?
Explore the System →Building InsightRx changed
how I think about AI.
I started this project thinking mostly about what AI could generate. I finished it thinking much more about systems, evidence, evaluation, efficiency, and where human judgment still matters.
Strategy
Systems
A more thoughtful approach to a more useful future.
From using AI
to designing with AI.
A strong prompt is only one part of a reliable AI workflow. Data, logic, evaluation, and UX matter just as much.
The goal is not to generate more recommendations. It is to surface the recommendations actually supported by the evidence.
The most useful system helps the marketer make a better decision rather than removing them from the process.
Confidence should reflect the strength of the evidence, not how certain the AI sounds.
I wasn’t just prompting AI.
I was building, testing, and refining.
Different tools for different jobs
I used ChatGPT, Claude, Codex, and other AI tools based on the task rather than assuming one model was best for everything — weighing planning, coding, debugging, long-context review, and content generation against speed, capability, and cost.
AI can move faster.
The evidence still has to hold up.
InsightRx reinforced that faster analysis only matters if the evidence remains visible, uncertainty is handled honestly, and the marketer can still review the decision before acting.
Where AI adds value
InsightRx uses deterministic logic for repeatable calculations and evidence detection, while AI is used where interpretation, synthesis, strategy, and creation add value.
More powerful models are not always necessary. Part of good AI system design is deciding where generative reasoning is worth the additional cost and complexity.
Where InsightRx
could go next.
AI is most valuable when it is built on strong strategy, trustworthy data, clear evaluation, and human judgment.
Interested in InsightRx?
Let's Connect.
Whether you're a recruiter, a professor, a potential collaborator, or a brand that wants early access — I'd love to hear from you.